Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections by Michael D. Cohen
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Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns, takes readers through how campaigns are organized, the state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks.
MICHAEL D. COHEN, PH.D. is founder and CEO of Cohen Research Group (CRG), a research and technology firm that publishes Congress in Your Pocket, the leading mobile directory for Capitol Hill. CRG is a strategic partner with Adfero, a public affairs communications firm, and WRS, a Republicans political campaigns consultancy.