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Type in Motion 2 Matt Woolman

Type in Motion 2 By Matt Woolman

Type in Motion 2 by Matt Woolman

Reviews:
£3.90
New RRP £24.95
Condition - Very Good
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Summary

Showcasing the huge and inspirational steps made in animated digital typography since publication of the bestselling Type in Motion six years ago, Matt Woolman's latest book presents over eighty projects in detail, arranged into five chapters that address particular briefs facing today's designers.

Type in Motion 2 Summary

Type in Motion 2 by Matt Woolman

Showcasing the huge and inspirational steps made in animated digital typography since publication of the bestselling Type in Motion six years ago, Matt Woolman's latest book presents over eighty projects in detail, arranged into five chapters that address particular briefs facing today's designers. It is a boundless sourcebook for anyone involved in the most dynamic area of screen-based design.

About Matt Woolman

Matt Woolman is an associate professor and chair of the Graphic Design Program in the School of Arts,Virginia Commonwealth University, where he teaches sequential design, typography and design theory, strategy and management. He is founder and principal of PLAID Studios and co-author, with Jeff Bellantoni, of Type in Motion.

Table of Contents

1. Identifying considers kinetic typography's role in the art of branding through such media as television identities, programme titles and transition sequences. 2. Informing addresses the delivery of information about a product, service or event through a typographic message, which addresses such fields as public-service announcements and commercials. 3. Storytelling considers issues of narrative, in which the designer establishes the framework but the user creates the story. 4. Travelling places the user in the driver's seat, whether navigating a website or software application, or physically moving from place to place with mobile technology and their interfaces. 5. Speculating features a wide spectrum of experimental projects at the cutting edge of type and lettering design to explore new ideas, functions and methods of communication.

Additional information

GOR004224803
9780500512432
0500512434
Type in Motion 2 by Matt Woolman
Matt Woolman
Used - Very Good
Hardback
Thames & Hudson Ltd
2005-08-09
176
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Type in Motion 2