FASHION FILES MARKETING & PR by Maria Costantino
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FASHION FILES MARKETING & PR
Summary
This text examines the importance of promotion and presentation in the fashion industry, from its use as an amateur tool to its development as a multi-media professional industry. Specific examples include: The Body Shop, Levis, Chanel, Versace, Armani, Savile Row. Lynn Franks and Liz Hurley.
FASHION FILES MARKETING & PR Summary
Additional information
GOR003276024
9780713483345
0713483342
FASHION FILES MARKETING & PR by Maria Costantino
Used - Good
Paperback
Batsford Ltd
19980930
96
N/A
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