Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald
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Marketing Plans
Marketing Plans
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Summary
This text explains the whole process of marketing planning, from the initial assessment of a company's business plan, to ensuring a company achieves its profit target. It also provides a step-by-step plan for the reader to devise their own marketing plan.
Marketing Plans Summary
Table of Contents
Understanding the marketing process; the marketing planning process 1 -the main steps; the marketing planning process 2 - removing the myths; completing the marketing audit 1 - the customer and market audit; completing the marketing audit 2 - the product audit; setting marketing objectives and strategies; the communication plan 1 - the advertising and sales promotion plans; the communication plan 2 - the sales plan; pricing plan; the distribution and customer service plan; marketing information, forecasting and organizing for marketing planning; implementation issues in marketing planning; a step-by-step marketing planning system.
Additional information
GOR013471894
9780750641166
0750641169
Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald
Used - Like New
Paperback
Pearson Education Limited
1999-04-30
490
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins