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Acknowledgements Introduction Glossary for non-journalists Standfirst Adjectives Alliteration And now The asthmatic comma Captions Catchwords Cliches (standard) Clichess (trade) Compression Consequences Crossheads Dead letters Dots and dashes Dramatic events drama Facetiousness Free speech Grammar Great minds How say you? Hyphens Illiterals Imaginary rules The incredible blob inelegant variation The intro I say, I say Italic and bold Jargon journalese just-so stories Kneejerks Lists Little by little Metaphor and simile More haste Not only but also The numbers game Officialese Oh, really? Ooh la la Paragraphs The pay-off Person to person Polysyllables Possessions Puns and wordplay Quote unquote Ramboism Rank an file Says who? Screamers? Sexism Sex romps Stagger off Supernumeraries Tabloidese Tautology The tops The weather-vane What rot which is that? What is style?