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Scenarios Kees van der Heijden

Scenarios By Kees van der Heijden

Scenarios by Kees van der Heijden


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Condition - Very Good
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Summary

Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the scenario planning field. Now, Kees van der Heijden brings his bestseller up to date, following up on the original case studies and adding significant new material.

Scenarios Summary

Scenarios: The Art of Strategic Conversation by Kees van der Heijden

Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in--depth analysis and application of the concept of the a strategic conversationa . While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.

Scenarios Reviews

"!all important subjects for the modern manager are covered in 5 parts!" (Business Books -- web)

About Kees van der Heijden

Kees van der Heijden is an Associate Fellow of Templeton College, University of Oxford, and a Visiting Professor at the Netherlands Business School, Nijenrode University. He is also Emeritus Professor of the University of Strathclyde Graduate School of Business, Glasgow, where he has taught General and Strategic Management since 1990. In addition, he is a co--founder of the Global Business Network. Before joining Strathclyde, he was in charge of scenario planning at Royal Dutch/Shell, as head of the Group's Business Environment Division. This involved advising top management on strategy, as well as development of the process of scenario planning in which Shell has taken a worldwide leading role. He specializes in scenario planning, strategic change and institutional strategic management processes, and has consulted widely in these areas.

Table of Contents

Preface. PART ONE: The Context. 1. 1965 to 1990: Five Discoveries at Shell. 2. Introduction to Scenario--based Planning. 3. Three Competing Paradigms in Strategic Management. PART TWO: The Principles of Scenario--based Planning. 4. Strategising. 5. The Business Idea of an Organisation. 6. The Uncertain Environment. 7. Scenario Analysis. 8. Scenarios and the Strategic Conversation. PART THREE: The Practice of Scenario--based planning. 9. The Practitioner's Art. 10. Articulation of the Business Idea. 11. Competitive Positioning. 12. Scenario Development. 13. Option Planning. PART FOUR: Institutionalising Scenario--based planning. 14. The Management of Change. 15. Planning Process. 16. Guiding the Strategic Conversation. Conclusion. References. Index.

Additional information

GOR004912123
9780470023686
0470023686
Scenarios: The Art of Strategic Conversation by Kees van der Heijden
Used - Very Good
Hardback
John Wiley & Sons Inc
2004-11-26
382
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Scenarios