Axiom Business Book Award Winner 2021 Got an idea?
Refreshingly straightforward way to put the customer at the heart of everything you do. Camilla Tress, Innovation Lead, Oliver Bonas.
Don't waste 6 months working on your idea to find out it won't work. Read this book and save yourself a lot of grief! Colin Hayhurst, CEO of Mojeek, formerly sold businesses to TripAdvisor & ANSYS
'Coming up with ideas isn't the hard part, knowing which to take forward is. This book is full of valuable insight and practical tips, testament to Julia's rich experience.' Marc Abraham, Head of Product Engagement at ASOS, formerly Notonthehighstreet and World First
Julia Shalet is a award winning author, successful innovator, product leader, qualitative researcher, project director, trainer, university tutor and event creator with a ton of experience from a broad range of sectors, types of organisations and ventures. For the past 25 years she has worked with start-ups, the self-employed, small and medium organisations, corporates and the third sector. She has managed high-value product portfolios and brought many successful new propositions to market using the techniques described in this book.
Some of these successes have attracted national TV, radio and newspaper coverage from BBC Inside Out, the Guardian, the Observer, the Independent, Harper's Bazaar and BBC Radio 4.
She has helped hundreds of people from all walks of life focus their time, energy and money where they have the best chance of success. Through each of these Interactions, she has been able to further develop, test and refine her hands-on approach, tools, templates, techniques and tips to help them address common challenges and avoid common pitfalls. All of these are nestled within The Really Good Idea Test. (R) Axiom Business Book Award Winner 2021