For undergraduate psychology courses in Learning, Learning Theory, Behavior Modification, Behavioral Psychology, and Social Learning Theory.

This text provides a comprehensive introduction to, and overview of, the major psychological principles of behavior: operant conditioning, Pavlovian conditioning, social learning theory, and cognitive behaviorism. It closely links these basic abstract principles to relevant, concrete examples from everyday lifeshowing students how each behavior principle operates in easily understood settings, and how to apply them in complex natural situations.