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The Punk Rock of Business Jeremy Dale

The Punk Rock of Business By Jeremy Dale

The Punk Rock of Business by Jeremy Dale


£11.10
New RRP £21.50
Condition - Very Good
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Summary

Author Jeremy Dale believes that too many businesses create an environment that encourages mediocrity and corporate norms that deliver lukewarm results at best. In The Punk Rock of Business, Dale offers a road map away from average and towards innovation through a mindset rooted in punk rock principles.

The Punk Rock of Business Summary

The Punk Rock of Business: Applying a Punk Rock Attitude in the Modern Business Era by Jeremy Dale

Author Jeremy Dale believes that too many businesses create an environment that encourages mediocrity and corporate norms that deliver lukewarm results at best. In The Punk Rock of Business, Dale offers a road map away from average and towards innovation through a mindset rooted in punk rock principles. In this fast-paced, actionable guidebook, readers will find: -Eight punk rock principles to help you redefine your place in the corporate world-for the better -A set of characteristics to strive for that will liberate you and accelerate your success -Countless examples-drawing on both the classic stories from the music genre's industry-changing legacy and Dale's years of business success-to illustrate these principles and characteristics in action -Straightforward lessons and actions to start taking today-right now-to break through corporate norms and build something greater Punk rockers had a cause. They aimed for authenticity and refused to conform. In doing so, they created a dramatic change that shook society to its core. It was a much needed wake-up call for the conservative part of the music industry. Jeremy Dale wants you to do the same in the business world, and in The Punk Rock of Business, he gives you the tools you need to accomplish that goal.

About Jeremy Dale

Jeremy Dale has over 20 years' experience in the Consumer Electronics industry and currently serves as Corporate Vice President of Microsoft's Retail Sales and Marketing organization. His career highlights include being Chief Marketing Officer for Motorola's Mobile Devices Division, where he oversaw all marketing for the highly acclaimed iconic RAZR phone. He created the hugely popular Orange Wednesdays initiative during his tenure as Orange Brand and Strategy VP. At ITV Digital he oversaw the rebranding of the company and created the much loved Al and Monkey advertising campaign. As Commercial and Marketing Director for Nintendo's UK business, Jeremy launched the legendary Pokemon franchise and spearheaded the resurgence of the Game Boy brand. Jeremy has won many awards, including a BAFTA for the launch of Pokemon; he was named 35th in the UK's Marketing Power 100 and he was listed in Total Films 100 Most Influential People in the Movies. Jeremy trained as an accountant before expanding into sales, marketing and business leadership. In his spare time, Jeremy enjoys football, cricket, and golf. He resides in Bellevue, Washington, with his family.

Additional information

GOR010013081
9781626344532
1626344531
The Punk Rock of Business: Applying a Punk Rock Attitude in the Modern Business Era by Jeremy Dale
Used - Very Good
Hardback
Greenleaf Book Group LLC
20180728
392
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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