Name: Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures By Jason Miles
SKU: 9780071827003
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Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures Summary

Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures by Jason Miles

CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY

If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of itsdaily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm.

Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an accountto promoting a brand to integrating the photo-sharing app into an existing marketing strategy. Learn how to:

CREATE THE MOST EFFECTIVE IMAGE FOR YOUR NEEDS
IDENTIFY PROSPECTIVE CUSTOMERS WITH HASHTAGS
DEVELOP A MARKETING PLAN TAILORED FOR THE SITE
LAUNCH A NEW PRODUCT
CREATE A MINI SOCIAL NETWORK OF CUSTOMERS ON INSTAGRAM
TRACK AND MEASURE YOUR EFFORTS

About Jason Miles

JASON G. MILES is the author of Pinterest Power and cofounder and marketer at Liberty Jane Clothing. He is also the vice president for advancement at Northwest University, where he is responsible for enrollment marketing, branding, alumni relations, and fund-raising.

Acknowledgments xiii
Introduction xv
Part 1 The Mobile Migration

Chapter 1. The Mobile Native 3
The App Revolution 5
Your Tribe Is Sharing Photos 6
What Can You Do with Instagram? 7
Up Close with Liberty Jane Clothing 9
The Instagram Advantage 11
Chapter 2. Get Clicking on Instagram 13
Signing Up for an Instagram Account 13
A Marketer's View of the Terms of Service 15
Basic App Navigation 16
Added Functionality 26
Chapter 3 Hashtags: Organizing a Chaotic World 27
A Brief History of Hashtags 28
Creating Hashtags 28
Research Trends in Your Niche 29
Find Prospects Using Hashtags 31
Join in the Sharing 31
Cautionary Tales 31
Hashtags Dos and Don'ts 35

Part 2 Marketing on Instagram

Chapter 4 An Instagram Marketing Plan 39
Should I Use Instagram? The 5-10-20 Test 40
How Does Instagram Compare with the Top Social Sites? 41
A Basic Marketing Plan for Instagram 46
Chapter 5 The Social Network Hiding Inside Instagram 51
The Power of an Invitation 52
But Why Should I Help Instagram Grow? 53
Perfect People to Follow 54
Liking Images 57
Leaving Comments 58
Social Goals to Consider 59
Antisocial on Instagram 60
Chapter 6 Catalysts for Growth 61
Catalyst #1 (Positive). A New Service for Existing Customers 63
Catalyst #2 (Positive). Social Action 65
Catalyst #3 (Positive). High-Quality Images 66
Catalyst #4 (Negative). Bad Profile Presentation 68
Catalyst #5 (Negative). Poorly Chosen Images 69
Chapter 7 A Copywriter Walks into the App Store 71
Writing Opportunities on Instagram 72
How to Get Words on Your Pictures 74
Common Myths 76
What Would Joe Sugarman Do? 77
The Copywriter's Goal 78
The Copywriter's View of the Basic Tools 79
The Copywriter's Environment 80
Taking Copywriting to the Next Level 80

Part 3 Bonding and Branding on Instagram

Chapter 8 Instant Buying Decisions on Instagram 83
12 Common Buying Triggers Found on Instagram 84
Five Levels of Connection to a Message 87
Why You're Not Buying It 89
Weaving It All Together 91
Chapter 9 Instagram for Nonprofits and Service Providers 93
Unique Benefits of Being Mobile 94
Capturing the Nonprofit Mission Visually 94
Four Steps to Marketing a Service on Instagram 99
Up Close with Laura Lawson Art 100
The World Needs Your Service 104
Chapter 10 Branding on Instagram 105
Invisible Brand Elements 105
Visible Brand Elements 108
The First-Impression Test 108
Leveraging Instagram to Strengthen Your Brand 109
Visual Brand Strategies in Instagram 110
Indirect Brand Strategies in Instagram 111
Up Close with Dakota Mechanic Studios 111
A New Positioning Goal 114

Part 4 Selling on Instagram

Chapter 11 Display Ads on Instagram 117
It's Cool If It's Cool 119
Display Ad Techniques 119
Prompting Action 123
One Ad, Many Distribution Channels 125
Up Close with Alphabet Bags 126
Chapter 12 Using the Power of Free 129
Free Versus Discounting 130
Strategies for Using Free Items 131
The James Bond Approach 137
Using Instagram to Promote Free Products 138
Up Close with La Petite Magazine 138
Chapter 13 Multistep Campaigns 141
The Origin of the AIDA Model 141
Fred Macey's Breakthrough in Advertising 142
The AIDA Model Goes Serial 142
The AIDA Model Goes Postal 143
The AIDA Model Goes Virtual 143
Jeff Walker's Breakthrough Adaptation 144
The AIDA Model on Instagram 144
Up Close with the Little Janes Product Launch 147
An Integrated Visual Product Launch 150

Part 5 Integrating Instagram intoYour Online Marketing

Chapter 14 Integrating Instagram with Your Website 155
The Two-Way Street 155
Getting People from Your Website to Their Phone 156
Two Paths, Two Experiences 157
Ready for a Mobile User Experience? 158
Your Website's Primary Purpose 158
Your Website's Primary Method 159
Your Website's Primary Metric 159
Lessons from Liberty Jane Patterns 159
Think Funnel 161
Traffic Conversion and Analysis 162
Integrating Instagram into Your Site 163
New Methods 165
Chapter 15 Instagram as Part of Your Social Strategy 167
Go Big or Don't Go 169
Why Instagram Might Be Ideal for You 169
Instagram and Facebook 171
Instagram and Pinterest 172
Instagram and Twitter 174
Migrating Followers 175
A Social Snowball 176
Chapter 16 Local Marketing with Instagram 179
The Migration to Local Marketing 179
The Two Tools Available for Local Marketers 180
Six Ways to Engage Locally with Instagram 180
Restaurants and Instagram 184
Up Close with United Generation Youth Ministry 184

Part 6 Tools for Leveraging YourInstagram Experience

Chapter 17 Complementary Apps and Websites 191Desktop Viewers 192
iPad Tools 193
From Images to Physical Products 194
Sales Management Platforms 196
Photo Management Utilities 196
Geotag Mapping Utilities 197
Hashtag and Follower Management Utilities 197
Integration Management Utilities 198
Photo Editing Apps 198
Personal Productivity 199
Chapter 18 Analyzing Your Instagram Work 201
A Goal-Oriented Approach 202
Analytics Tools 202
Answering the Basic Questions 208
Reaching Data-Driven Goals 210
Conclusion 215
Index 221

Additional information

Sku

GOR007463567

ISBN 13

9780071827003

ISBN 10

0071827005

Title

Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures by Jason Miles

Author

Jason Miles

Condition

Used - Very Good

Binding type

Paperback

Publisher

McGraw-Hill Education - Europe

Year published

2013-10-08

Number of pages

256

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures Jason Miles

Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures by Jason Miles

Summary

Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures Summary

Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures by Jason Miles

About Jason Miles

Table of Contents

Additional information

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