An analysis of the practical aspects of shooting illustration photography for advertising campaigns. Intended for the advanced, semi-pro and working photographers Reznicki shows how ingenuity and improvization rather than expensive equipment can lead to success. Information is given on the studio, equipment, working with an art director's layout, estimating a job, hiring and casting models, working with props, prop builders and stylists. To put these ideas into reality the author analyzes some of his own shoots for major campaigns.