Great American Blow-up: Puffery in Advertising and Selling by Ivan L. Preston
Unfortunately we do not have a summary for this item at the moment
Great American Blow-up
Summary
This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today.
Great American Blow-up Summary
Additional information
NLS9780299152543
9780299152543
0299152545
Great American Blow-up: Puffery in Advertising and Selling by Ivan L. Preston
New
Paperback
University of Wisconsin Press
1996-08-30
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time