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Project Phoenix Ian Adcock

Project Phoenix By Ian Adcock

Project Phoenix by Ian Adcock


£18.00
Condition - Very Good
Only 1 left

Summary

The story of the MGF's success, from the initial decision that a new model would be financially viable to the final driving impressions of the car. The book gives a full technical analysis of the car, shows the test programme Rover put it through, and details the sales and PR strategy.

Project Phoenix Summary

Project Phoenix: Birth of the MGF by Ian Adcock

The MG marque has always been associated with beautifully designed and carefully manufactured cars that retain their popularity long after they cease to be produced. The MG range has languished over the past few years, with no new cars being made. It is therefore good news for all fans of the marque that a new model, the MGF, is now available. The MGF is the epitome of the MG marque, and follows the grand tradition of their now legendary design genius. This book tells the story of the car's success, from the initial decision that a new model would be financially viable to the final driving impressions of the MGF. It gives a full technical analysis of the car, details the exacting test programme Rover put it through, and examines the initial designs that were rejected and why. It also looks at the PR and sales strategies employed to seduce the contemporary market. There is also coverage of the battle the manufacturers had to keep the MGF away from the prying lenses of photographers, which led to body disguises for its on-the-road testing. Ian Adcock is the author of Porsche 959 (with Jurgen Lewandowski), Lotus Carlton, Bentley Continental R, Rolls-Royce V8s - The Modern Era and Lotus Road Cars to Date.

Additional information

GOR001318688
9780747526957
0747526958
Project Phoenix: Birth of the MGF by Ian Adcock
Used - Very Good
Hardback
Bloomsbury Publishing PLC
1997-01-14
192
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Project Phoenix