Marketing and Advertising Essentials: Seeking and Keeping Your Customers by Harvard Business Review
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Marketing and Advertising Essentials
Marketing and Advertising Essentials
Summary
This collection of Harvard Business Review articles contains guidelines on how to build long-term relationships with customers. There are articles on managing customers, keeping important customers and designing services that maximize customer satisfaction.
Marketing and Advertising Essentials Summary
Additional information
GOR007404633
9780875842790
0875842798
Marketing and Advertising Essentials: Seeking and Keeping Your Customers by Harvard Business Review
Used - Very Good
Paperback
Harvard Business Review Press
19910901
150
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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