This volume offers a behind-the-scenes look at how the Gillette company works, providing insight into its global outlook and strategy. It highlights the company's commitment to innovation, creative advertising and environmental issues.
Cutting Edge Summary
Cutting Edge: Gillette's Journey to Global Leadership by Gordon McKibben
Unfortunately we do not have a summary for this item at the moment
Table of Contents
Part 1 The stage is set: a global heritage; sudden decline, slow recovery; the goal is growth. Part 2 The search for balance: the quiet man from finance; are you a steel man or a plastic man?; storm warnings. Part 3 Fight for survival - the takeover threats: ten days of terror; an end to gradualism; the Ivy League predators. Part 4 Fast track to global leadership: Warren Buffet comes aboard; countdown to sensor; Al Zeien takes charge; the sixth leg. Part 5 Gillette's global culture in practice: the development of global skills; Latin America shows the way; a foot on the ground; the reluctant global warrior.
Additional information
GOR010579849
9780875847252
B0075L64VQ
Cutting Edge: Gillette's Journey to Global Leadership by Gordon McKibben
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us