Coaching today is probably one of the fastest growing industries. Yet as coaching attempts to become a uniform process that all professionals subscribe to, the obsession with formal or standard procedures is submerging the underlying principles. Guerrilla CoachingA takes coaching back to its roots and sometimes flies in the face of traditionalist beliefs and paradigms on coaching. If you're a coach and believe that coaching is pretty much a standard well defined professional discipline, then this book is probably not for you. If however you're less concerned with wearing a T-shirt saying 'coach' and more interested in helping others truly achieve performance goals, then this book could be what you've been waiting for.