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Exploring Strategy Text Only Gerry Johnson

Exploring Strategy Text Only By Gerry Johnson

Exploring Strategy Text Only by Gerry Johnson


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Exploring Strategy Text Only Summary

Exploring Strategy Text Only by Gerry Johnson

With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change.

With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been thoroughly updated to enable you to understand clearly the key concepts and tools of strategic management. Exploring hot topics such as internationalisation, corporate governance, innovation and entrepreneurship, it is the most popular and accessible comprehensive introduction to strategy available. This version of the text contains just the key 15 chapters - for a book with additional case study support, you can buy the Text and Cases version.

Join over 10 million students benefiting from Pearson MyLabs.

This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. MyStrategyLab provides a personalised approach, with instant feedback and numerous additional resources to support your learning.

Key features include:

  • The Strategy Experience - this immersive simulation lets you gain experience of making real strategic decisions
  • Video case studies - see real business figures explain how they put strategy into action in their everyday work
  • Study plan - a wealth of learning resources help you to monitor your progress and get the tips and extra information you need to master important concepts
  • Interactive eText - take the text with you wherever you are

Please note that the product you are purchasing does not include MyStrategyLab.

MyStrategyLab

Join over 11 million students benefiting from Pearson MyLabs.

This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyStrategyLab to accelerate your learning? You need both an access card and a course ID to access MyStrategyLab.

These are the steps you need to take:

1. Make sure that your lecturer is already using the system

Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.

2. Check whether an access card has been included with the book at a reduced cost

If it has, it will be on the inside back cover of the book.

3. If you have a course ID but no access code, you can benefit from MyStrategyLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyStrategyLab (ISBN:9781292007014)

4. If your lecturer is using the MyLab and you would like to purchase the product...

Go to www.mystrategylab.com to buy access to this interactive study programme.

For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator


Table of Contents

Chapter 1 Introducing strategy

Part I THE STRATEGIC POSITION

Introduction to Part I

Chapter 2 The environment

Chapter 3 Strategic capabilities

Chapter 4 Strategic purpose

Chapter 5 Culture and strategy

Commentary on Part I The Strategic Position

Part II STRATEGIC CHOICES

Introduction to Part II

Chapter 6 Business strategy

Chapter 7 Corporate strategy and diversification

Chapter 8 International strategy

Chapter 9 Innovation and entrepreneurship

Chapter 10 Mergers, acquisitions and alliances

Commentary on Part II Strategic Choices

Part III STRATEGY IN ACTION

Introduction to Part III

Chapter 11 Evaluating strategies

Chapter 12 Strategy development processes

Chapter 13 Organising for success

Chapter 14 Leading strategic change

Chapter 15 The practice of strategy

Commentary on Part III Strategy in Action

Glossary

Index of names

General index

Acknowledgements

Additional information

GOR007473471
9781292002552
1292002557
Exploring Strategy Text Only by Gerry Johnson
Used - Very Good
Paperback
Pearson Education Limited
2013-12-05
592
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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