The book provides a theoretical and analytical framework that both reflects reality and helps college students understand the reality of the world in which they grew up, live in, and are likely to continue to experience not only in the United States but throughout the world.
-- Celestino Fernandez
I love this book; it is a contemporary classic. . . . I would certainly use this book in an undergraduate theory course.
-- Philip Cohen
From my viewpoint, what I need is a book that spurs debate and stimulates critical thinking among my students, particularly on the societal consequences of rationalization. Ritzer's book does exactly this. The strengths of the book are its connection to real life as well as the possibility of using it as a platform for discussing business practices seen from the viewpoint of citizens, rather than managers. . . . I would surely adopt its new edition and use it in a wide range of courses.
-- Angelo Fanelli
I use this book in an introductory level social problems and public policy course. The book is also used in my department in many sections of introduction to sociology. It works well in introductory level courses. . . . It is a good book and has been a great teaching tool. I find the book helps students to see rationalized environments where they could not see them before. Vision is a good thing. . . the book still has a long shelf life ahead.
-- Kurt F. Cylke
This is an important book. Its wide recognition is well deserved. Its central strength is the clarity and brevity with which it makes accessible an extraordinarily important and complex process shaping the postmodern world.
-- Peter Hoffman
I am impressed with the amount of examples the author has gathered from around the world for the book. Examples are current, interesting, and illustrative. They mesh well with the text and help enormously in explicating complex processes underlying McDonaldization.
-- Victor Shaw
I have enjoyed using this book. I recommend it to other education professionals and, on occasion, have given copies of this book to friends and relatives as gifts. The strengths are obvious.
-- Douglas Adams
The opening chapters are very strong. I very much like the way Weber's ideas are brought to life. . . . This is such a good opportunity to bring more theory into awareness for students. . . . It is very engaging and brings the reader into the content in a wonderful way.
-- Linda Morrison
This well-written title is a theoretically based work in social criticism. . . . McDonald's and its clones have created a positive public image, but Ritzer gives the public discourse a little balance by focusing on the problems created, and the dangers posed, by the process. . . . Ritzer asks: Does it all amount to . . . Nothing? (cf. his Globalization of Nothing, 2004). The last chapter on dealing with McDonaldization is thought-provoking. . . . Highly recommended. * CHOICE *
