The Perfect Negotiation: All You Need to Get it Right First Time by Gavin Kennedy
Negotiation is essentially trading - finding satisfactory terms on which to get what we want, from somebody who wants something from us. The author's basic principle is that everything is negotiable, and this book uses a four-step process of preparation, proposal and bargaining to achieve it. Gavin Kennedy is the co-author of Managing Negotiating and author of Everything is Negotiable.