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Basics Design 01: Format Gavin Ambrose

Basics Design 01: Format By Gavin Ambrose (University of Brighton, UK)

Basics Design 01: Format by Gavin Ambrose


£3.50
New RRP £21.95
Condition - Very Good
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Summary

Discusses the issue of physical dimension as a cornerstone of graphic design. Often overlooked due to its utilitarian nature, the size and shape of a product is nevertheless a key aspect of its eventual impact.

Basics Design 01: Format Summary

Basics Design 01: Format by Gavin Ambrose

Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design. "Basics Design: Format" provides a detailed guide to successful implementation of format for students and professionals alike.

Basics Design 01: Format Reviews

"One of the things I have really enjoyed about AVA's books is the selection of images and the various types of paper employed. Not only do your books house valuable content, the content is presented well with great photography - the angle shots, close-uos, etc. I currently use AVA's Basics Design: Format and Print and Finish for my two senior production courses. The heavy use of images with tight definitions and commentary appeal to the students and the type of examples selected by the authors inspire stronger design solutions." Elsi Vassdal Ellis, Western Washington University, USA.

About Gavin Ambrose

Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

Table of Contents

Introduction. How to get the most out of this book. The book: Perforated z-bind; Stock; Detailing; Book formats; Types of binding; Imposition and multiple stocks; Edition binding; Slipcases; Die cut; Multiple covers; Book as sculpture. The magazine: Scale; Accordion fold; Oversized issues; Gatefold and throws. The poster: Showthrough; Poster wraps; Spot varnish; Large poster sizes; Containment. The object: Containers; Different types of folds; Concertina; Print techniques; Perforation; Die cut; Stationary; Size; Reveals; Form follows function; Protection. The screen: 16mm; Navigation; Scrolling. The brochure: Covers; Bellybands; Throw-ups; Inserts; Die cut; French fold; Folding; Other/Randomness; Stocks; Tip-ins; Loose-leaf; Discovery; Embossing and debossing; Dual narrative; Illusion; Perforation; Print finishing; Flock; Binding; Flip book. Glossary. Conclusion. Acknowledgement. Contacts.

Additional information

GOR004451663
9782940373284
2940373280
Basics Design 01: Format by Gavin Ambrose
Used - Very Good
Paperback
Bloomsbury Publishing PLC
2005-11-01
176
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Basics Design 01: Format