Praise and Reviews 'Jam-packed with solid, sensible advice on all aspects of self-presentation.' SPRINGBOARD 'A wealth of practical advice helpful to people at all levels in business.' BUSINESS FRANCHISE `This essential book gives readers the edge they need to succeed in their career.` THE WEEKLY TELEGRAPH `a good reference source to help all trainers determine and develop their personal brand` TRAINING JOURNAL, April 2003 Successful brands are always remembered. Likewise personal branding has to be strong if a candidate or employee is to succeed. Personal image and interpersonal style can have a powerful influence on the development of any career. Build Your Personal Brand provides guidance on making the right impact in any professional situation. Packed with tips, tools and techniques on making the right use of your dress, voice and body language, it helps you to get it right. Topics covered include: communicating effectively; projecting a professional image; organising your business wardrobe; packaging your personality; identifying your personal style. Neatly combining practical exercises with expert advice, this essential book gives you the edge you need to succeed in your career.