'The most successful competitors of tomorrow will also enjoy strong reputations. All firms must examine and re-examine how best to promote what they do. For that reason I commend Marketing Legal Services. It not only explains the steps practices can take to maximise their marketing potential, but it does so in a quick and accessible way.' - From the Foreword by Andrew Holryod, President of the Law Society. Is your firm ready for the new legal marketplace? Alternative business structures, as enabled by the Legal Services Act, means that your practice will be able to compete with nationally recognised brands.Prepare your practice for the future with Marketing Legal Services.This highly practical and user-friendly book deals with the whole range of marketing topics, showing you how to: capitalize on the firm's key strengths; compete effectively with nationally trusted brands; develop your practice through marketing management; establish and develop your marketing database and use it to drive business; and increase and maximise profitability. The book includes a free CD-ROM with useful questionnaires, forms and checklists for easy customisation, saving you time and money. Case studies drawn from the authors' experience highlight good and bad practice and show how to incorporate marketing within your firm.