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A Smile in the Mind Beryl McAlhone

A Smile in the Mind By Beryl McAlhone

A Smile in the Mind by Beryl McAlhone

Condition - Very Good
Out of stock


An exploration of humour, irony and playfulness in graphic design.

A Smile in the Mind Summary

A Smile in the Mind: Witty Thinking in Graphic Design by Beryl McAlhone

This book explores so-called 'witty thinking' - arguably the most entertaining area of graphic design. Witty thinking is playfulness with ideas, words playing against images, and unexpected connections prompting new insights. It is clever thinking, not funny drawing.

A Smile in the Mind analyses the intricate thought processes behind the apparently forward images. It shows how to make the case for witty solutions and, through a series of in-depth interviews with the world's top designers, suggests how to get inspiration. Gathering together the best examples of graphic wit over the past three decades, this book includes work from over 300 designers in the USA, Britain, Europe and Japan. Written with insight and a subtle lightness of touch, it offers designers a friendly read, a helpful sourcebook and a dynamic trigger for ideas.

A Smile in the Mind Reviews

'Beautifully edited, lovingly and carefully compiled ... both intellectually and aesthetically stimulating. Oh, and it's funny too.' (Graphics International)

'This book keeps the fun coming. There are so many wonderful (and superbly reproduced) examples of sharp, deftly done pieces that the reader becomes greedy, devouring hit after hit.' (Print)

About Beryl McAlhone

Beryl McAlhone is a writer with a special interest in design.

David Stuart is a founding member of the international design company The Partners.

Table of Contents

The case for wit; different types of wit; items that use wit; businesses that use wit; witty designers - How I got the idea.

Additional information

A Smile in the Mind: Witty Thinking in Graphic Design by Beryl McAlhone
Used - Very Good
Phaidon Press Ltd
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - A Smile in the Mind