Everything your sales boss taught you is wrong. Forget everything you learned about selling. Your boss's persuasion-based sales methods are outdated, ineffective, and annoying. It's time to take matters into your own hands with a modern and effective approach to selling that actually gets results. In How to Sell Without Selling Out, global sales guru, top podcaster, and entrepreneur Andy Paul cuts through the persuasion crap, and lays out the five essential understandings you need to take control of your selling. You'll learn: - Why and how to take control of the selling process - How to understand your buyer's mindset - The difference between influence and persuasion-and why it's time to ditch the latter - The difference between selling out and selling in - How to engineer a new personal sales process This book is not a how-to. It's not a script. There's no detailed step-by-step recipe in these chapters, because that's not what's going to catapult you to the top. How to Sell Without Selling Out is about what is possible for you to achieve in sales, if you have the right perspective about your job. Develop your own personal sales style, and you'll be able to effectively compete in any sales situation.