Customer Care Management by Andrew Brown
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Customer Care Management
Summary
The book is based on the management courses that the author runs as part of Structured Training's open course programme. It aims to define company culture and philosophy and help to implement customer-care strategy.
Customer Care Management Summary
Table of Contents
Looking at the context; laying the foundations - inside the company, with your customers; devising the customer care programme - the first control quality; designing your own service system - second control quality; the quality of what you sell - the third control quality; how to sell customer care to employees; training and transactional analysis; handling complaints; going public - customer care launch; how to sell customer care to your customers - with the help of your employees; post-launch - the toughest time.
Additional information
GOR005218484
9780434902316
0434902314
Customer Care Management by Andrew Brown
Used - Very Good
Hardback
Elsevier Science & Technology
19890925
128
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us