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20th Century Alcohol & Tobacco Ads. 40th Ed. Allison Silver

20th Century Alcohol & Tobacco Ads. 40th Ed. By Allison Silver

20th Century Alcohol & Tobacco Ads. 40th Ed. by Allison Silver


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Summary

The quest to affirm Americans' need for alcohol and tobacco is a tale of 100 years of advertising intended to seduce consumers to partake in these delicious vices. This catalogue of ads showcases the extensive and abundant campaigns and trends of drinking and smoking in the United States that, for better or worse, explore a vibrant chapter of advertising history.

20th Century Alcohol & Tobacco Ads. 40th Ed. Summary

20th Century Alcohol & Tobacco Ads. 40th Ed. by Allison Silver

Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale. Each eras alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to an improbablepropaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success. Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrantand sometimes controversialchapter of advertising history.

20th Century Alcohol & Tobacco Ads. 40th Ed. Reviews

These are the ads that wooed us, and our parents, and our parents parents, over to the dark side of smokes and booze. * Esquire *
the 100-year-long tale of how advertising tried to get consumers hooked. * The Guardian *
A wonderful selection of the kitsch and the bizarre. * Creative Review *

About Allison Silver

Allison Silver is a writer and editor based in New York City. A former contributing editor to Culture & Travel magazine, she was editor of The Los Angeles Times Sunday "Opinion" section, an editor of The New York Times "Week in Review," and a founding editor of The Washington Independent. Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York. Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHENs Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.

Additional information

NGR9783836593717
9783836593717
3836593718
20th Century Alcohol & Tobacco Ads. 40th Ed. by Allison Silver
New
Hardback
Taschen GmbH
2022-10-17
464
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - 20th Century Alcohol & Tobacco Ads. 40th Ed.