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World Tourism Cities Alastair M. Morrison

World Tourism Cities By Alastair M. Morrison

World Tourism Cities by Alastair M. Morrison

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Summary

World Tourism Cities: A Systematic Approach to Urban Tourism is a unique and contemporary textbook that addresses the particular situation of urban tourism destinations in the 2020s by reviewing key issues, trends, challenges and future opportunities for urban tourism destinations worldwide, as well as city destination management.

World Tourism Cities Summary

World Tourism Cities: A Systematic Approach to Urban Tourism by Alastair M. Morrison

* Uniquely offers students a comprehensive guide to world tourism cities from, historical factors that shaped globalisation to current trends and issues around planning, management and marketing looking to future trends such as sustainability, smart cities, crisis and rise of new urban touristic spaces. Content is appropriate for 12 - 14 week courses.
* Topical and timely subject that will increasingly be taught as a specific module at UG level, given there will be even more focus on strategic urban tourism given Covid19.
* The range of features included in the book to aid understanding and show applications, the case studies were seen as a particular strength.
* International approach in content and case's
* Author team
* Incorporates range of perspectives.

World Tourism Cities Reviews

'This is a timely book set to become a seminal contribution to urban tourism. The authors, who are prolific researchers and consultants in this field, build on scholarly work published in the International Journal of Tourism Cities over the last six years, whilst adding to the latest research on urban tourism and tourism cities with valuable insights from practice around the world. World Tourism Cities will be of interest not only to students and academics alike, but also to practitioners and policy makers eager to capitalise on the latest knowledge related to the management of urban tourism destinations in all their different dimensions - from capacity management and innovative destination marketing practices to smart tourism.'

Dr J. Andres Coca-Stefaniak, Professor in Tourism, Events and Sustainability, University of Greenwich (London, UK); and co-editor of the Routledge Handbook of Tourism Cities

'This is a timely book that provides an extensive overview of tourism in world cities. By taking a systemic approach, the authors provide much needed new insights and perspectives on urban tourism. The book is written in an accessible way with plenty of real-life examples that help clarify the comprehensive insights and ideas put forward in the book. As such, the book acts as an important source of reference for researchers, students as well as engaged practitioners.'

Dr Ko Koens, Professor of New Urban Tourism, Inholland University of Applied Sciences, The Netherlands

About Alastair M. Morrison

Alastair M. Morrison, PhD, is Research Professor in Marketing, Events and Tourism at the Greenwich Business School, University of Greenwich. Formerly, he was Distinguished Professor at Purdue University, USA, specialising in the area of tourism and hospitality marketing. He has published approximately 300 academic articles and conference proceedings and is the author of six books on tourism marketing and development. Prof. Morrison is the co-editor-in-chief of the International Journal of Tourism Cities and co-editor of the Routledge Handbook of Tourism Cities.

Cristina Maxim, PhD, is Senior Lecturer in Tourism at the University of West London. Her research interests are focused on destination management, cities, sustainability, tourism planning and management, regional development and local government. She has published a number of academic papers on urban tourism, including a recent article in Current Issues in Tourism on the challenges faced by world tourism cities, and has contributed a chapter to the Routledge Handbook of Tourism Cities titled Challenges of world tourism cities: London, Singapore and Dubai.

Table of Contents

Part I: Background. 1. What is a world tourism city? 2. Globalisation and world tourism cities. 3. The growth of the urban tourism phenomenon. Part II: Management, Planning, Development and Marketing of World Tourism Cities. 4. City destination management. 5. Planning and development of world tourism cities. 6. Marketing and branding of world tourism cities. Part III: Trends, Issues and Challenges for World Tourism Cities. 7. Quality of life and resident well-being in world tourism cities. 8. Sustainability in world tourism cities. 9. Smart cities and smart tourism in cities. 10. World tourism cities in crisis times. 11. The rise of the Asian world tourism cities. Part IV: The Future for World Tourism Cities. 12. Future opportunities for world tourism cities

Additional information

NPB9780367629137
9780367629137
0367629135
World Tourism Cities: A Systematic Approach to Urban Tourism by Alastair M. Morrison
Alastair M. Morrison
New
Hardback
Taylor & Francis Ltd
2021-11-08
342
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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