This is a guide for anyone looking to raise funds from companies for charitable work and those interested in the area of corporate giving. This fully revised and restructured edition provides information and commentary on the variety of ways in which charities and companies may work together for mutual advantage. Drawing on the expertise of corporate fundraisers and company givers, the book provides helpful insight into the mechanisms and methods of raising funds from corporate givers. The new edition includes new case studies and chapters on Getting your Message Across, Developing and Managing Corporate Partnerships in the 21st Century, Getting the Measure of Corporate Community Investment and The Pitching Process.