Designed specifically for courses in business research, this textbook covers all areas of business, from management and marketing to accounting and finance. It provides guidance for conducting systematic research and producing sound reports.
Research Methods for Business Summary
Research Methods for Business: A Skill-building Approach by Uma S. Sekaran
Unfortunately we do not have a summary for this item at the moment
Table of Contents
Introduction to research; the research process; experimental designs; measurement of variables; data-collection methods; sampling; a refresher on some statistical terms and tests; data analysis and interpretation; the research report.
Additional information
GOR004577855
9780471618898
0471618896
Research Methods for Business: A Skill-building Approach by Uma S. Sekaran
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us