Sex in Consumer Culture: The Erotic Content of Media and Marketing by Tom Reichert
*What happens when sexual content created for adults reaches children?
*What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites?
*What effects might sex-tinged images have on audiences, and where should the focus be for new effects research?
*Where are the current boundaries between pornography and mainstream sexual depictions?
Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.