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Augmented Reality and Virtual Reality Timothy Jung

Augmented Reality and Virtual Reality By Timothy Jung

Augmented Reality and Virtual Reality by Timothy Jung

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Summary

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries.

Augmented Reality and Virtual Reality Summary

Augmented Reality and Virtual Reality: Empowering Human, Place and Business by Timothy Jung

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences.

Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.

About Timothy Jung

Dr. Timothy Jung is Founder and Director of the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. He investigates new and innovative ways to implement AR & VR in various industries and he has been involved in a number of funded AR and VR research projects at national and international level. He is an advisor of BirdHIVE VR & Drone project led by Lake District National Park. He is renowned for his work in Augmented Reality and Virtual Reality and his research work has been covered by Manchester Evening News, Independent and Huffington Post and he is a regular invited speaker in major international conferences. He is the Conference Chair of International AR & VR Conference 2017/2018 in Manchester.
Dr. M. Claudia tom Dieck is a project manager and researcher at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilised to enhance the user experience. She has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management, International Journal of Contemporary Hospitality Management and Current Issues in Tourism.

Table of Contents

Part I: Augmented and Virtual Reality in Tourism.- Part II: Augmented and Virtual Reality in Retail and Fashion.- Part III: Augmented and Virtual Reality in Business, Marketing and Storytelling.- Part IV: Augmented and Virtual Reality in Healthcare and Defence.- Part V: Augmented and Virtual Reality Design & Development.- Part VI: Augmented and Virtual Reality in Industry.

Additional information

NPB9783319640266
9783319640266
3319640267
Augmented Reality and Virtual Reality: Empowering Human, Place and Business by Timothy Jung
Timothy Jung
Progress in IS
New
Hardback
Springer International Publishing AG
2017-09-14
384
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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