In what may seem counterintuitive, "The Innovative Zone" demonstrates how the most dynamic innovations have been developed: not by a single stroke of brilliance and great, new products but through a disciplined, easily-learned business process that includes an organizational 'incubator' that supports and sustains the practice of turning ideas into break-through innovations. Debunking the traditional approach from nearly all other books that innovation is just great products, classic examples such as GM and OnStar[registered] and 3M and Post-it-Notes[registered] demonstrate how the author's "Six Lessons of Innovation" can be learned, refined, and developed by leaders and organizations into core competencies for success.