In an era where Innovation is like oxygen Ted Ladd and Alessandro Lanteri have written an excellent book on innovation - the cutture, the mindset, the methods, the tools to drive innovation and have an impact. Combining frameworks, research and entertaining stories spanning hundreds of years of innovation this is a riveting read and applies to all industries across all economies -- Gopi Kallayil, Chief Evangelist, Digital Transformation and Strategy at Google and author * The Internet to the Inner-net and The Happy Human *
A potent antidote to the personality cult of the mercurial visionary, this work shows how anyone with determination and discipline can harness the craft of innovation -- Olaf Groth PhD, Prof. Faculty & Faculty Director Future of Technology at UC Berkeley Haas School of Business and author * Solomon's Code *
Innovation can be frightening. This book unpacks the complexities of the process like nothing else in the last 10 years. Its stories and ideas for multiple levels of innovators - individuals, teams and organizations - are all supported by research, but delivered in a style that everyone - professors and practitioners alike - can absorb and enjoy -- Feng Zhu, Professor of Business Administration at Harvard Business School
With a compelling mix of cutting-edge insights and practical framing, Ladd and Lantieri have produced a truly remarkable book. It equips readers with the tools to drive innovation across a wide array of contexts - in their organizations, in society, and ultimately, in themselves. While highly pragmatic in nature, the book's interdisciplinary focus provides a comprehensive perspective on innovation's role in the world. The end result is a truly engaging read that will leave you more thoughtful, more creative, and better prepared for the challenges of the modern business environment -- Matt Johnson, PhD, author * Branding That Means Business *
Innovation has been a buzzword in management for several years and navigating the fog of definitions, approaches and theories has been daunting. Until Ladd and Lanteri came up with a brilliant, theoretically rigorous and practical book, which should integrate the reading list of students, business leaders and policy makers, to guide them to think of innovation as a future ready concept. Innovating with Impact is not just a title but a true contribution to a new understanding on why innovation matters -- Dr. Mark Esposito, Professor at Hult International Business School and author * The AI Republic *
Ted Ladd and Alessandro Lanteri believe that innovation is behind every aspect of our lives. Working through the right mindset, processes and tools, they show us that anyone can foster it and - most importantly - make a significant impact -- Daniel Trabucchi and Tommaso Buganza, Politecnico di Milano, authors * Platform Thinking *
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Branding that Means Business is brimming with insight. The business landscape has never been busier, but Johnson and Misiaszek wisely-and entertainingly-explain how to rise above the crowd -- Professor Adam Alter, NYU Stern School of Business
By bridging the gap between brain science and business effects, they have produced the most insightful book on branding of the last 20 years -- Rory Sutherland, Vice Chairman of Ogilvy and author * Alchemy: The Dark Art and Curious Science of Creating Magic in Brands *
A wonderful blend of academic insights and practical know-how -- Richard Shotton, author * The Choice Factory: 25 Behavioural Biases that Influence what We Buy *
