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Big Data, Big Dupe Stephen Few

Big Data, Big Dupe By Stephen Few

Big Data, Big Dupe by Stephen Few


$28.49
Condition - Very Good
Only 1 left

Big Data, Big Dupe Summary

Big Data, Big Dupe: A little book about a big bunch of nonsense by Stephen Few

Big Data, Big Dupe is a little book about a big bunch of nonsense. The story of David and Goliath inspires us to hope that something little, when armed with truth, can topple something big that is a lie. This is the author's hope. While others have written about the dangers of Big Data, Stephen Few reveals the deceit that belies its illusory nature. If data is the new oil, Big Data is the new snake oil. It isn't real. It's a marketing campaign that has distracted us for years from the real and important work of deriving value from data.

About Stephen Few

Stephen Few has worked for over 25 years as an information technology innovator, teacher, and consultant. As the principal of the consultancy Perceptual Edge, he focuses on practical uses of data visualisation to explore, analyse, and present quantitative business information. He lives in Berkeley, California.

Additional information

GOR009374756
9781938377105
1938377109
Big Data, Big Dupe: A little book about a big bunch of nonsense by Stephen Few
Used - Very Good
Paperback
Analytics Press
20180201
96
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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