Effective Public Relations by Scott M. Cutlip
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Effective Public Relations
Summary
This edition provides an introduction to the theory and practice of public relations. It aims to outline the conceptual framework for understanding the concepts, origins, principles and theories underpinning this professional practice.
Effective Public Relations Summary
Table of Contents
Concepts, practitioners, context and origins - introduction to contemporary public relations, practitioners, organizational settings, historical origins; foundations - ethics and professionalism, legal considerations, theoretical underpinnings, communication and public opinion, media and media relations; management process - step one - defining public relations problems, step two - planning and programming, step three - taking action and communicating, step four - evaluating the program; the practice - business and industry, government and military, non-profits, health care and education, trade associations, professional societies and labor unions.
Additional information
GOR002674365
9780132455237
0132455234
Effective Public Relations by Scott M. Cutlip
Used - Very Good
Paperback
Pearson Education Limited
19931200
488
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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