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Kick-starter.com S. Harpin

Kick-starter.com By S. Harpin

Kick-starter.com by S. Harpin


$18.99
Condition - Very Good
Only 2 left

Summary

kick-starter.com is the definitive guide by Andersen Consulting and other leading internet experts to setting up a European internet business and includes advice on finding a unique business concept as well as marketing, technical, financial and legal aspects and a sample business plan.

Kick-starter.com Summary

Kick-starter.com: The definitive European Internet start-up guide by S. Harpin

The high profile leaps and falls of the share prices of dot.com enterprises have highlighted not only the enormous opportunities but also the perils of starting an e-business. kick-starter.com is the definitive guide by Andersen Consulting and other leading internet experts to setting up a European internet business and includes advice on finding a unique business concept as well as marketing, technical, financial and legal aspects and a sample business plan.

Kick-starter.com Reviews

'Advice from some of the world's leading e-commerce companies and an essential guide to anybody trying to kick-start their Internet business.' - Shares

About S. Harpin

RAHUL BHANDAR Andersen Consulting Alliances and Ventures team, San Francisco/Washington DC, USA CERI CARLILL Andersen Consulting European Technology Headquarters, Sophia Antipolis France DANIEL J. DEGANUTTI Andersen Consulting European Technology Headquarters, Sophia Antipolis, France KATE EDEN J Walter Thompson PAUL EIJKEMANS Andersen Consulting, Netherlands DAVID GRIFFITHS Kirsty Foy and Toby Hornett, all with the media, computer and communications group, Clifford Chance STEPHEN HARPIN Andersen Consulting Strategic Services EDUARDO KRUMHOLZ Andersen Consulting DAVID LANE Andersen Consulting eBusiness practice METIN MITCHELL, Managing Vice President, Korn/Ferry's ebusiness practice PAUL NUNES Andersen Consulting Institute for Strategic Change JOYCE RENNEY Marketing Director, Korn/Ferry International MARCO RIMINI, Director of Strategy and Development, J Walter Thompson DAVID RUSSELL Managing Consultant, information, communications and entertainment practice, PricewaterhouseCoopers

Table of Contents

Introduction: A Kick-Starter Finding a Unique Business Concept Finding an Attractive Market Marketing and Communications Development Fulfilling the Promise Technical Models The Rise of Mobile eCommerce, and Especially WAP Legal Aspects of Setting up an Internet Business Valuations and Building the Financial Model Fundraising for Internet Ventures Leadership Capital Solutions for e-Space Sample Business Plan

Additional information

GOR001858824
9780333945827
0333945824
Kick-starter.com: The definitive European Internet start-up guide by S. Harpin
Used - Very Good
Paperback
Palgrave Macmillan
20000728
383
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Kick-starter.com