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Principles of Retailing Rosemary Varley

Principles of Retailing By Rosemary Varley

Principles of Retailing by Rosemary Varley

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$21.99
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Summary

Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

Principles of Retailing Summary

Principles of Retailing by Rosemary Varley

Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

About Rosemary Varley

Rosemary Varley is subject director in Marketing and Retail at University of the Arts London.

Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.

Table of Contents

PART I: THE RETAIL INDUSTRY AND ITS ENVIRONMENT.- 1. An Introduction to Retailing.- 2. Retail Organizations and Formats.- 3. Retailing and the Competitive Environment.- 4. Customers.- PART II: FORMULATING AND IMPLEMENTING RETAIL STRATEGY.- 5. Formulating Retail Strategy.- 6. Implementing Retail Strategy.- 7. Managing the Retail Supply Chain.- 8. Managing Information.- PART III: RETAIL MARKETING MANAGEMENT.- 9. Retail Location.- 10. Retail Design and Visual Merchandising.- 11. Retail Buying.- 12. Retail Brands.- 13. Retail Pricing.- 14. Managing Retail Communications.- 15. Retail Services.- PART IV: RETAIL CHALLENGES.- 16. International Retailing.- 17. Multichannel Retailing.- 18. Legal and Ethical Issues in Retailing.

Additional information

GOR011511104
9780230216983
0230216986
Principles of Retailing by Rosemary Varley
Rosemary Varley
Used - Like New
Paperback
Bloomsbury Publishing PLC
2014-05-22
356
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

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