A highly readable book about the key issues and actions that any CEO or business leader must tackle and do if they are to be successful in their role. Today's business leader - the CEO in particular - is under great pressure to perform - ie, to create wealth for the company's owners (the shareholders). CEOs have many other roles and responsibilities, but creating wealth is their primary reason for being. This book is about what successful CEOs and other business leaders must do in order to put their companies at the top of the league tables of wealth creators. Written in a clear and intelligent manner, Roger Parry (himself a CEO of one of the world's largest media companies) provides first-hand observations and an insider's framework for thinking about business and the necessary management actions for success. In short, Enterprise is a comprehensive and very readable manifesto of how to make businesses more valuable ...essential reading for business leaders of today.