Market-Based Management: United States Edition by Roger Best
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Market-Based Management
Summary
Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.
Market-Based Management Summary
Table of Contents
Chapter 1: Customer Focus and Managing Customer Loyalty
Chapter 2: Marketing Performance and Marketing Profitability
Chapter 3: Market Potential, Market Demand, and Market Share
Chapter 4: The Customer Experience and Value Creation
Chapter 5: Market Segmentation and Segmentation Strategies
Chapter 6: Competitor Analysis and Sources of Advantage
Chapter 7: Product Positioning, Branding, and Product Line Strategies
Chapter 8: Value-Based Pricing and Pricing Strategies
Chapter 9: Marketing Channels and Channel Mapping
Chapter 10: Marketing Communications and Customer Response
Chapter 11: Portfolio Analysis and Strategic Market Planning
Chapter 12: Offensive Strategies
Chapter 13: Defensive Strategies
Chapter 14: Building a Marketing Plan
Chapter 15: Performance Metrics and Strategy Implementation
Chapter 16: Market-Based Management and Financial Performance
Additional information
GOR012236368
9780132336536
0132336537
Market-Based Management: United States Edition by Roger Best
Used - Well Read
Paperback
Pearson Education (US)
20080606
544
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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