Many business consultants have come up with new concepts and buzzwords that purport to offer the solution to every organization's competitiveness problems. Beyond the Hype is an attempt to go beyond the verbiage plaguing today's manager to understand how things are actually done in organizations. Instead of focusing on panaceas for revitalizing companies, the authors concentrate on the very essence of what managers do: mobilizing action in organizations. Rather than prescribe a specific managerial framework, they propose a new way of thinking - an action perspective - that emphasizes the judgement of the individual manager in determining what course of action to take. The ultimate responsibility for targeting appropriate action, communicating it, and ensuring that it is accomplished lies with the individual manager.