Rated by Fortune Magazine as one of the best management books of 1991, this instant business classic and bestseller is now recognized as the Bible of customer service.
The Customer-Driven Company Summary
The Customer-Driven Company: Moving from Talk to Action by R.C. Whiteley
Rated by Fortune Magazine as one of the best management books of 1991, this instant business classic and bestseller is now recognized as the Bible of customer service.
About R.C. Whiteley
Richard C. Whiteley, one of the world's most sought-after speakers on the subject of customer service, is Vice Chairman and cofounder of The Forum Corporation, America's leading experts on customer-focused quality.
Table of Contents
* The Missing Ingredients * Create a Customer-Keeping Vision * Saturate Your Company with the Voice of the Customer * Go to School on the Winners * Liberate Your Customer Champions * Smash the Barriers to Customer-Winning Performance * Measure, Measure, Measure * Walk the Talk * A Final Word
Additional information
GOR005798309
9780201608137
0201608138
The Customer-Driven Company: Moving from Talk to Action by R.C. Whiteley
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