Gamesman, tactitian, provocateur, Edward de Bono is an entrepreneur whose product is thinking. Since first publication of his work "The Use of Lateral Thinking" in 1967, de Bono has brought about a revolution in the way we think. His radical ideas have been published in over 50 books, celebrated in television programmes and generated business strategies adopted by international companies, governments and educationists. Piers Dudgeon reveals the man and the way he developed his thinking systems and provides a synthesis of his ideas showing how they have been employed in businesses around the world.