High Visibility by Philip Kotler
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High Visibility Summary
About Philip Kotler
Philip Kotler, Ph.D. is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including Marketing Management, the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.
Table of Contents
Sculpting the Image * The Visibility Premium * The Celebrity Industry * Marketing Celebrities * Celebrity Sectors and Hierarchies * Celebrity Consumers: Watchers, Seekers, Collectors, Fans, and Insiders * The Building Blocks of Transformation * The Techniques of Transformation *Delivering the Image * Publicity: The Voice of Visibility * Sustaining Celebrity
Additional information
CIN0844234486VG
9780844234489
0844234486
High Visibility by Philip Kotler
Used - Very Good
Hardback
McGraw-Hill Education - Europe
19971016
346
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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