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Public Relations Philip Kitchen (University of Hull)

Public Relations By Philip Kitchen (University of Hull)

Public Relations by Philip Kitchen (University of Hull)

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Summary

This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of a range of practitioners and theorists.

Public Relations Summary

Public Relations: Principles and Practice by Philip Kitchen (University of Hull)

The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.

Public Relations Reviews

1. Introduction and Overview of Public Relations 2. The Role and Function of Public Relations in Organizations 3. The Evolution of Public Relations: Principles and Practice 4. A Strategic Perspective for Public Relations 5. Internal Communications Media 6. Public Relations: The External Publics Context 7. External Public Relations Activities 8. Corporate Social Responsibility: Reputation and Image 9. Financial and Investor Public Relations 10. Government and Lobbying Activities 11. Corporate Advertising: The Generic Image 12. Issues and Crisis Management - Fail Safe Procedures 13. The Interaction Between Public Relations and Marketing 14. The Emergence of Marketing PR 15. Developing a Research Framework: Inductive vs Deductive 16. Measuring the Success Rate: Evaluating the PR Process and PR Programmes 17. Roles and Function: Principles and Practice Revisited Appendix 1: Bibliography Appendix 2: Index

About Philip Kitchen (University of Hull)

Professor Philip J. Kitchen, Martin Naughton Chair in Business Strategy, Queen's University of Belfast.

Table of Contents

1. Introduction and Overview of Public Relations. 2. The Role and Function of Public Relations in Organizations. 3. The Evolution of Public Relations: Principles and Practice. 4. A Strategic Perspective for Public Relations. 5. Internal Communications Media. 6. Public Relations: The External Publics Context. 7. External Public Relations Activities. 8. Corporate Social Responsibility: Reputation and Image. 9. Financial and Investor Public Relations. 10. Government and Lobbying Activities. 11. Corporate Advertising: The Generic Image. 12. Issues and Crisis Management - Fail Safe Procedures. 13. The Interaction Between Public Relations and Marketing. 14. The Emergence of Marketing PR. 15. Developing a Research Framework: Inductive vs Deductive. 16. Measuring the Success Rate: Evaluating the PR Process and PR Programmes. 17. Roles and Function: Principles and Practice Revisited. Appendix 1: Bibliography. Appendix 2: Index.

Additional information

GOR001469412
9781861520913
1861520913
Public Relations: Principles and Practice by Philip Kitchen (University of Hull)
Philip Kitchen (University of Hull)
Used - Very Good
Paperback
Cengage Learning EMEA
19970424
325
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Public Relations