MANAGERIAL ECONOMICS by Philip H. Bowers
This book should be of interest to students following general business studies and MBA courses and more specialised service sector management courses.
MANAGERIAL ECONOMICS
Summary
Aiming to show how managerial economics is applicable to service industries this book discusses its theory in the light of managerial decisions in that sector.
MANAGERIAL ECONOMICS Summary
Table of Contents
Size and importance of the service industries. The functions and limits of the market. Demand - introduction: market and firm's demand. The firm, why it exists; its goals. Costs in the service industries. The investment decision. Costs in their strategic context. Monopolistic competition. Oligopoly. The regulation of oligopoly. Deregulation and competition in the transport industries. Health services and the market for health.
Additional information
GOR004517012
9780412577901
0412577909
MANAGERIAL ECONOMICS by Philip H. Bowers
Used - Very Good
Paperback
Cengage Learning EMEA
19940915
320
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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