Make Marketing Work for You: Boost Your Profits with Proven Marketing Techniques by Phil Stone
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Make Marketing Work for You
Summary
This handbook takes the mystery out of marketing by offering practical, effective strategies explaining: how to actually set about selling something; which marketing methods work the best; and how to stay ahead of the competition.
Make Marketing Work for You Summary
About Phil Stone
Phil Stone runs a successful consultancy practice specialising in strategic planning, marketing and fundraising. His other books include The Ultimate Business Plan, Buying a Franchise and Develop a Winning Marketing Plan.
Table of Contents
1. The concept of marketing 2. The importance of competitive advantage 3. Using market research and analysis methods 4. Understanding the tools for marketing planning 5. Introducing the marketing mix 6. Marketing the right products 7. Setting the right price 8. Being in the right place 9. Using the correct forms of promotion 10. Pulling it all together
Additional information
GOR006258640
9781857036947
1857036948
Make Marketing Work for You: Boost Your Profits with Proven Marketing Techniques by Phil Stone
Used - Very Good
Paperback
Little, Brown Book Group
2001-03-01
144
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us