The Penguin Dictionary of Marketing Phil Harris

Name: The Penguin Dictionary of Marketing By Phil Harris
SKU: 9780140515183
Price: 13.69 AUD
Availability: InStock

The Penguin Dictionary of Marketing by Phil Harris

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Summary

A dictionary of marketing offering sections of international terms. It covers various topics, from direct marketing to slogans, political marketing to corporate affairs. It is suitable for A-level and undergraduate students, and those with an interest in this discipline.

The Penguin Dictionary of Marketing Summary

The Penguin Dictionary of Marketing by Phil Harris

The Penguin Dictionary of Marketing is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.

About Phil Harris

Professor Phil Harris is head of the Department of Marketing at The University of Otago. He has worked around the world in business, government and not-for-profit sector markets. His expertise range from branding, corporate reputation and networks to lobbying, political marketing and public affairs. He has authored and edited several marketing handbooks, including Machiavelli, Marketing and Management and is joint editor of the Journal of Public Affairs.

Additional information

Sku

GOR003224628

ISBN 13

9780140515183

ISBN 10

0140515186

Title

The Penguin Dictionary of Marketing by Phil Harris

Author

Phil Harris

Condition

Used - Very Good

Binding type

Paperback

Publisher

Penguin Books Ltd

Year published

20090129

Number of pages

304

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us