The use and display of ornamentation on motor vehicles has always been fashionable. The motor-car mascot served two main purposes: a decoration for the car it adorned, and a talisman for the owner/driver, who would often retain his mascot after his motocar had been exchanged for another. The quality of artisanship applied to the numerous designs and models means that the older mascots and badges are eagerly sought by collectors and there appears to be no limit to availability.This book surveys the wide variety of types of motor vehicle mascots and badges, introduces the designers, outlines the manufacturers and discusses forgeries and reproductions.