You never get a second chance to make a first impression - but it's amazing how many so-called professionals play fast and loose with their reputations. It's no longer down to word-of-mouth - the worldwide web spreads information round the world in seconds. If you're in business you need take the steps that will protect your reputation - as well as taking advantage of the means to enhance it. If you have staff, clients and suppliers, you'll also want to be aware of what they are saying about you - and educate them to be effective marketers for your business. This book will give you lots of practical things you can do to plan, promote and protect your reputation.