Pocket Guide to Selling Services and Products by Peter Morris
From the hugely popular 'pocket guide' series
Unique easy-to-read style
Extensive use of case-studies and exercises
Pocket Guide to Selling Services and Products
Pocket Guide to Selling Services and Products
Summary
A cartoon book that explores the world of commercial transactions: selling products and services. It takes the salesperson through the course of the sales process. It examines the differences between selling services and products and consolidates that information by an exercise at the end of each chapter.
Pocket Guide to Selling Services and Products Summary
Pocket Guide to Selling Services and Products Reviews
'The amusing cartoon characters are shown in both sales and day-to-day situations, where the reader's confidence is questioned. If you want to close that sale,
read on.' - Business Opportunity World, January 1996
'Reading Selling Services and Products is a half-hour well spent, an
entertaining introduction to the key elements of sales.'
About Peter Morris
Malcolm McDonald is Professor of Marketing Planning at the Cranfield School of Management. Peter Morris was Manager of the Media Service Unit at the University of Sussex and now runs his own video production company in Brighton.
Table of Contents
Introduction, The problems associated with selling, Reaching the customer, The interview, Benefit selling, Objectives, Closing the sale.
Additional information
GOR001247661
9780750626415
0750626410
Pocket Guide to Selling Services and Products by Peter Morris
Used - Very Good
Paperback
Taylor & Francis Ltd
19951113
96
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us